Make Search Engines your Best Friend
Case Study
Dental Savings, a dental supply company, faced difficulties in gaining visibility in the digital space. Their search engine presence was lacking, and the goal was to improve their online presence, increase their domain score, visibility, and revenue.
Method:
Competitor analysis and prioritization of keywords based on click data and domain authority.
Utilization of MOZ/SPYFU to compile a list of keywords and optimize meta information.
Website crawl to account for all URLs.
Improving website speed.
Verifying internal links and adding more for increased domain authority.
Securing strong external links from high domain authority websites and considering competitor's links for press release opportunities.
Evaluating current external links and removing low domain score links to improve domain authority.
Continuous exploration of SEO opportunities.
Results:
Significant increase in domain authority from 19 to 25 in 4 months.
New user growth from 2,558 to 6,015.
New user growth from 2,868 to 6,323.
20% increase in organic traffic revenue.
69.23% increase in revenue from new users.
Increased organic impressions to 8,500 from 4,000.
Improved website speed.
Validated 1,104 URL pages.
Conclusion: The project was a valuable experience in working with a larger client, but a clear budget would have allowed for more accomplishments. A focus on external linking and publishing is crucial for increasing domain scores. The myth of buying domains reducing score is debunked. The challenge is securing links from high-domain authority websites that receive numerous requests daily.
Domain Authority Increase
A domain authority increase from 19 to 25 in less than 6 months is significant, it indicates that the website's overall SEO efforts are improving.
This can lead to higher visibility, more traffic, and ultimately more customers for the company. dentalsavings.com increase in DA showcases its commitment to providing valuable and relevant content.
Using effective SEO strategies which include, but are not limited to: backlinking (highly authoritative sites), cleaning any spammy links, content creation, etc.
The data above shows all traffic from ONLY organic search, new users, revenue, when we started.
Previous: 2,558 compared to Current: 6,015 (new users)
Previous: 2,868 compared to Current: 6,323 (new users)
Revenue: increase by 20% from Organic Traffic: Over $23,000
Revenue: increase by 69.23% from new users: Over $15,000
Strategically SEO optimized manually over 1,000 pages increasing ranking and visibility through organic search.
Higher impressions on relevant keywords can indicate that a website is appearing in more search results and attracting more potential visitors.
Ranking Visibility
SEO Health
Improving the speed of the "866" URLs helps ensure a positive user experience, potentially leading to increased sales and customer loyalty.
Slow loading times can lead to higher bounce rates and lower customer satisfaction, leading to the potential loss of customers and revenue.
Previous: 9,000 valid pages to 10,104 valid pages through having google crawl through all URLs.
The significance of Google recognizing pages on a website is that it allows the website to be indexed by Google, making it easier for users to find the website through search results.
This is important because the majority of website traffic comes from search engines, and appearing in relevant search results can drive traffic and increase visibility for a website.